Banana Republic. Chain of American stores known for updating and adapting the clothing of exotic travel, safaris, and the military.
Banana Republic. Chain of American stores known for updating and adapting the clothing of exotic travel, safaris, and the military. It became famous for bush jackets, Bermuda shorts, large blouses, overalls, and large multi-pocket jackets. The brand made its début in 1978. It came from an idea dreamed up by Mel and Patricia Ziegler, a married couple that worked for the San Francisco Chronicle. He as a reporter and she as an illustrator. On his various assignments, Mel would purchase military clothes in the shops and Patricia would alter them. They opened their first store in Mill Valley, California. The success was such that they were able to open more locations. In 1983 the brand was purchased by The Gap Inc. and is now their top line.
In October 2002, for the first time after two years of free fall, the brand registers a 6% growth in sales. This followed the general trend of The Gap Inc, owner of the brand. In fact in the quarter it saw an increase in sales of $300 million compared to the same period of 2001.
Then in January 2003, the positive trend in sales is confirmed. In fact there is an 11% increase at the beginning of the year. This was due mainly to a reduction in operating costs and an updating of the shops and the brand image.
In 2009 Banana Republic has stores in Canada, the US and Japan, but for some years now consumers are now also been able to shop online on the brand’s website.
Arsenico & Breakfast. Store opened in 1968 in Turin, in via Gaudenzio Ferrari, close to the University, by Roberto Abate and Gina Gennari.
Arsenico & Breakfast. Store opened in 1968 in Turin, in via Gaudenzio Ferrari, close to the University, by Roberto Abate and Gina Gennari. In the wake of the events of 1968, they sold second-hand clothes found in London street markets. Within time the store began to specialize in second-hand American clothing, but also offering new clothing. For men there was a wide range of jeans, sweatshirts, and leather jackets for the air force and police, not to mention tuxedos. For women at Arsenico & Breakfast there were long party dresses in glamorous colors. Rock groups and theater companies were among the clientele.
Ayazzi-Fantechi. Milliner’s shop in Florence well known during and 1930s and after. It was active in the period of autarky and during the war.
Ayazzi-Fantechi. Milliner’s shop in Florence well known during and 1930s and after. It was active in the period of autarky and during the war. Its models became very famous on May 22nd 1950, in Florence, during the historical presentation at the Teatro della Pergola, among the cream of the local production.
Antonioli, a multi-brand fashion store, founded in Milan in 1987, is considered one of the reference points for the most sought after shopping.
Antonioli. Trendy fashion store opened in Milan in 1987 by Claudio Antonioli. It is considered one of the most sought after points of reference for Milanese shopping.
In 1987, when Milanese fashion stores were mostly focused on offering sartorial classics, Claudio Antonioli opened in Piazza Lima a shop of a different kind. For the first time, he brought together several Avant-garde brands that were still mostly unknown and hard to find, even in Italy’s fashion capital.
In 2003 he moved to via Pasquale Paoli 1, close to the Naviglio Grande, in a larger location, with more modern and studied spaces. The shop soon became the reference point for a demanding clientele. They shuns stylistic homologation and is looking for alternative garments with an innovative and avant-garde design.
The outsider style, but trendy, unites all the product proposals that are displayed in a modern architectural setting of a space of 400 square meters, resulting from the merger of a former silent cinema with a garage, curated by the architect Vincenzo De Cotiis. The minimal interiors are aimed at enhancing the clothes, accessories and footwear, carefully displayed, as the real stars of the store. A personal shopper service is available to customers to help them choose the best look.
Antonioli: the new stores
Given the success of the business, starting from 2008, the business expands with the opening of a second store in Lugano;in 2010 it will be in Turin, with a boutique curated in its interiors by the architect Anna Tumaini. Later a store is also opened in Ibiza.
Then in 2002, came the launch of Antonioli.eu. It was one of Italy’s first fashion e-commerce websites. The interactive platform offers the possibility to make purchases without geographical borders.
In 2017, Off-White teamed up with Antonioli for an exclusive collaboration. The seven-piece collaboration featured dark-wash bleach-dipped jeans with the classic Off-White stripe pattern on the back, a grey graphic t-shirt with the slogan “SILENCE” in bright yellow. Moreover it featured a matching grey hoodie with center-aligned minimal “OFF” branding. The collection also includes accessories in the form of socks, sneakers, and a cap. Pieces were selling from $75 up to $728.
In the last three decades, Claudio Antonioli has forged a new definition of the profession of fashion retailer. Indeed it is one with a cultural twist. By systematically representing cutting-edge, emerging brands in his portfolio. Alongside there are already established and easy-to-sell labels. Additionally he has shown that a fashion store owner, in the manner of a gallerist, can also promote the circulation of new ideas besides selling mere merchandise.
Antonioli has also blurred the traditionally rigid line between the roles of fashion distributor and producer. The Milanese businessman decided to give his financial backing right from the start to two of today’s most successful street-inspired luxury labels: County of Milan by Marcelo Burlon and Off-White by Virgil Abloh. The holding company that operates these brands – New Guards Group – was purchased luxury shopping platform Farfetch for the staggering sum of $675 million. Antonioli co-founded the company in 2015 with his business partners Davide De Giglio and Marcelo Burlon
In 2019 a completely new space expands the environment up to overlooking the Naviglio Grande. The selected collections and the interior design are a reflection of Claudio Antonioli’s personal style. In fact, he wants to combine research, modernity and avant-garde.
Claudio Antonioli, in September 2020, bought the Belgian fashion brand Ann Demeulemeester. The designer, who exited her namesake label seven years ago, welcomed the news that the New Guards Group co-founder has taken control. She said he’ll bring new energy to the firm. The label had been controlled by CEO Anne Chapelle who was a long-time executive at the firm and acquired a stake in 2005. Also, the deal includes the firm’s Antwerp HQ and flagship, its Paris showroom, and its full archive.
Since 1952, the year the store opened, the windows already gave a hint that Ars Rosa by Bettina Rossi was the realm of an exquisite taste for lingerie.
Ars Rosa. Women’s underwear boutique in Milan. From the shop’s first day in 1952, the window displays told passersby that Ars Rosa by Bettina Rossi would be the home of exquisite taste in lingerie, almost all in pure silk, shiny satin and linen blends, embellished by hand embroidery, valencienne lace and broderies anglaises. There were made-to-measure dressing gowns of tricot cashmere, warm, soft, and very beautiful in the brightest colors. The shop also offered baptism outfits for babies, and items for the trousseau, all handmade, of course.
Anthesis. Distributor of underwear, of home-wear for men, women and children, corsets, lingerie, and tights. Founded by Sergio Bertola and Renzo Sartori.
Anthesis. Distributor of underwear, of home-wear for men, women and children, corsets, lingerie, and tights. Founded in 1989 by Sergio Bertola and Renzo Sartori, it has offices in Verona and Varese. The turnover went from 300 million liras in 1989 to 60 billion liras in 1999, with total sales of 2 million pieces.
Moreover this made the company number one among Italian firms in its part of the industry. Additionally it has a large network of direct sales agents, or “ambassadors of underwear” which in 1999 numbered some 10,300. Anthesis is the first example of an Italian company specialized in direct selling which has been able to utilize its methods abroad, marketing its products in several European countries and overseas.
Absinthe. A boutique opened in Paris in 1990 by Marthe Desmoulins with a preference for the fashion of the 1920s and ’30s.
Absinthe. It is a boutique opened in Paris in 1990 by Marthe Desmoulins with a preference for the fashion of the 1920s and ’30s. She prefers strong colors and shaded tints to black in order to create elegant, poetic and very feminine lines. She offers clothes and accessories such as shoes, hats, jewels and handbags with a preference for artisanal goods.