French tailoring workshop. The company was located in Rue des Pyramides, Paris. It had famous clients such as the General De Gaulle, the industrialist Marcel Boussac, and the writer Michel Leiris, who wrote about it in his Journal. It closed…

Bimonthly magazine. Published by Alsojoy Diffusion since 1987. From an aesthetic point of view, it differentiates from its competitors for the graphic use of drawings instead of photographs, even on the cover. Most of the publication is naturally reserved to…

French silk factory. Established in 1864 in Saint-Etienne by Henry Faure, and moved to Saint-Just-Saint Rambert in 1992. Every year the Collections change in their choice of colors, the contrasting materials, and the tests on new weaves. Silks, always up-to-date,…

Knitwear fabric. A system based on perforated cardboards, applied to machines that work jersey, drives several threads into forming a pattern. Highly elaborated fabrics for interior decor are jacquards: damasks, brocades, and gobelins.

Italian fashion house established abroad by the brothers Nicolò and Francesca Jorando. Francesca, 35 years old, was keen on fashion and design. After high school she worked for Baghera, a trendy Roman boutique, while her brother concluded his studies in…

Charles (1906-1978). British designer. He was nicknamed the “architect of fashion” for his wise cut and his evening dresses of sculpted shapes. A man with a difficult temper, he was, according to Balenciaga, one of the greatest world couturiers. Friend…

French perfume brand. Established in 1800 by Jean Marie Farina (1785-1864), who is regarded as the main individual responsible for the success of eau de Cologne. Born in Piedmont, he arrived in Paris from Germany (where his parents had emigrated)…

Mary Phelps (Caresse Crosby). American dressmaker. In 1914 she invented a very light bra without straps and whalebone supports. Its purpose was not to extol the breast, but to flatten it. Her idea was a product of the garµonne fashion…

Men’s shoe line. Established in 1995 by the French shoe factory Freelance and characterized by a sophisticated image and a research stylistic content. The line was named after the owners’ grandfather, Guy and Yvon Rautureau. In 1870 their ancestor opened…

Rossella. She started her career in fashion in 1974 by opening a small shop called Il Pomeriggio (The Afternoon), in which she sold designer clothes, such as Issey Miyake, Ter & Bantine, and other famous names. In 1986 she worked…