International Apparel Federation. Established in 1976 by a group of clothing entrepreneurs in the USA, Europe, and Japan with the purpose of promoting the common interests of its members and support their global activity. It was the world’s first federal representative institution for the sector. The federation gathers once a year in the autumn in London at its headquarters at 5 Portland Place. The president remains in charge for a year and every member sits on the board of representatives.
Definition of eccentric menswear of English inspiration in vogue during the French Directory (1795-1799). Jackets, with long tailcoats at the back, very tight and double-breasted, had sleeves with very high cuffs. The high-waisted trousers were buttoned under the knees and fastened by ribbons. A piece of fabric was wrapped around the neck several times with a bowtie pinned onto it. The outfit was completed by redingote decorated by enormous frogs, colored stockings, and high boots. It was the style of the young men of that period, who protested against the expressly shabby garments of the old revolutionary.
Established in December 1951 from the alliance between the Fashion Institute of Turin and the Fashion Center of Milan, which was made to promote Turin as a possible crossroads of Italian fashion. Eleven months before, on February 12, 1952, Florence — through the first show organized by Giorgini — had proposed itself as a candidate for the as engine of Made in Italy. Turin and Milan took the blow and were united in the attempt to win it back. The Italian Fashion Service claimed the right to coordinate and discipline the fashion movement. In winter 1952, an article in Popolo entitled Lights and Shadows of the Dominium of All Vanities accused the Italian Fashion Service of having formed a division that stole away eight tailors and designers from the White Room of the Florentine Pitti Palace. Simonetta, Fabiani, Schuberth, Lola Giovannelli, the Fontana sisters, Ferdinandi, Mingolini-Heim, and Garnet.
Fabio (1920-1996). Born in San Sepolcro (Arezzo), he graduated in law, but abandoned the profession after only three years to launch himself into the world of textile entrepreneurship, where he became a protagonist. In 1977 he joined the National Association of Clothing Industrialists, of which he immediately became the president (a charge that he held until 1983). During those years he promoted an unusual agreement between the sector’s associations and the Florence Center for Italian Fashion, which had been distant until then. He reorganized the exhibition (men and children in Florence and women in Milan). His role in institutions was very relevant and he was regarded as mediatory balance whilst having the willingness to do and to risk that had characterized his industrial path. At the guide of Efima, the institution that oversees the fairs dedicated to knitwear and clothing, he was among the promoters of Modit and the Uomo Moda event in New York. The merger of Modit and Milano Vendemoda is credited to him. In the last years of his life he was president of the Ente Moda Italia, whose task was the promotion of Made in Italy through the organization of manifestations and exhibtions.”
Textile manufacturer established in Prato in 1964. It employs 100 people and has an annual production of about 2 kilos yarn, with a turnover of 56 billion Liras in 1998, equally distributed between Italy and overseas. There are currently three lines on the global market — the company sells its products in more than 20 countries — Igea (fanciful yarns in precious fibers), Azimut (classic yarn in pure merino wools and total easycare wool-viscose), and Filigea (collection of stock service yarns).
Italian ready-to-wear brand. Designed by Pino Innocente for linearity and essentialness. The company has a showroom in Milan and made its debut at Milano Collezioni in 1997.
Clothing brand. In 1974 Giuliana Gerani, already the founder of the Gilmar group in the 1960s created a new brand. It is a synthesis of comfort and elegance in casual clothing with avant-garde and state-of-the-art technical innovation in the manufacturing and materials. Iceberg made its debut on the Milanese runways in 1995. The brand is sold all over the world with single brand boutiques in Milan, Rome, Paris, Beverly Hills, Capri, and Amsterdam. The diffusion of Iceberg’s collections has been made possible thanks to a selling network that is revealed in its own showrooms in Milan, Rome, New York, Paris, London, Düsseldorf, and Antwerpen. Today Iceberg offers a young total look for men and women. As well as clothing, there are complete lines of accessories made on license: perfumes, glasses, leather goods, shoes, porcelains, ties, and watches. A new collection has been recently added called the Ice Ice Bay for little boys and girls from 4 to 12 years. In 2002 a new concept was started with the reopening of the restyled boutique in Riccione called the H-Art Store Iceberg (H stands for house and Art for contemporary art). Therefore, fashion art furniture can be all found in the boutique art gallery recreated in the warm and welcoming atmosphere of a chic New York apartment that contains a pop reference. This reference is to Pop Art of which Paolo Gerani, son of Silvano Gerani and Giuliana Marchini, founders of Gilmar and owners of Gerani and Iceberg, currently vice-president and creative director of the company, is an enthusiast collector.
The photographer David La Chapelle drew inspiration from the film Scarface and directed the Iceberg’s Spring-Summer 2003 commercial campaign.
An agreement was made with the Alsatian company Le Coq Sportif to launch a special edition of shoes for the brand Ice J Iceberg.
An association created between Milan and Florence in January 2001 on the initiative of Italy Fashion System and the Florence Center for Italian Fashion, which both control the most important exhibition centers in Italian fashion: Florence for menswear and Milan for womenswear. The target of the new organization, chaired by Leandro Gualtieri, a textile entrepreneur from the General Council of the Florence Center, is the elaboration of new strategies to strengthen the promotion of the Italian fashion system and a better spending of resources. It is a wide strategy which, according to the president’s vision, must consolidate the Italian exhibitions in the clothing and textile sectors internationally, intensifying the partnership with public institutes, while respecting the autonomies of the two centers.
Brand of men and women’s clothing created in 1992 by the photographer Fabrizio Ferri. He founded the firm after failing to find a black T-shirt with long sleeves, comfortable enough to look good outside the pants, but excessively large and encumbering when tucked inside. Ferri asked himself how many other pieces of the modern wardrobe were not available in the fashion market. After conducting a survey among his friends, he compiled a list of 300 pieces, which included the so-called Sardinian jacket, a garment of rustic elegance worn by Sardinian hunters. A complete line was created, which had considerable success on its debut: from 0 to 300 sales points in two seasons. When the production agreement with Paolo Bizzini expired, the collection was no longer marketed.
Women’s underwear company. Established in the 1930s, Imec was the first Italian company to introduce innovative fibers and techniques in the 1950s. It made its name internationally by imposing itself with collective imagery thanks to a revolutionary campaign in the early 1960s. The campaign was designed by the three twin daughters of the company’s owner. Today the Imec brand targets a traditional female clientele, who have a wide range of medium and high level proposals: underwear, corsetry, pajamas, nightgowns, lingerie, swimsuits, and beachwear. Established in 1936 in Paderno d’Adda by Nino and Jone Colnaghi, Imec is now a limited responsibility company, producing a million pieces a year with a turnover of 45 billion Liras (1998). Its brands include Peach Tree, for girls and young women, John Khol, medium-level brand for men, and Silvia Mantegna, medium-high level brand for modern and emancipated women.