Everest

Timothy (1961). English tailor. Born in Southampton, he opened his men’s tailoring shop in London in 1991, after working with Tommy Nutter and Malcolm Levine. A great supporter of the British tailoring tradition, he offered old fashioned hand-made suits, but personalized with modern and eccentric touches. This distinctive feature, and his moderate prices, guaranteed immediate success. The decision to locate his atelier in an 18th century house in the Huguenot heart of London, rather than on Saville Row, turned his atelier into a meeting place for the young people of the financial district, show business personalities, and politicians. Since 1998 he has dressed several ministers from the Labor Party who have been willing to appear fashionable but without deviating too much from tradition. In America his style developed a cult with the success of the movie Mission Impossible, in which Tom Cruise was always impeccably dressed in the 007 style of the 1960s. In 1997, he launched a prêt-à-porter line for men, followed by one for women. He created the uniforms for the staff of the Cigar Lounge, an exclusive London club.
On the day of his wedding to the Spice Girl Victoria Adams, in the castle of Lutrellstown, near Dublin, David Beckham wears a crème and ivory suit made by Everest.
Tom Cruise and Robin Williams wear Everest suits at the Oscars.
He becomes creative consultant for the store chain Daks.
A small diplomatic incident for the designer, creator of the very colorful uniforms of the British Olympic team at the Sydney games. During the final parade, British athletes wear tracksuits in colors that in Australia are symbols of homosexuality. The Japanese government says it is offended, to the point of omitting Everest’s name from coverage of the event.

Esma

Started with the name Comis Tricot, it was the first trade fair in Milan dedicated to fashion. It focused on knitwear. By 1964, the Italian knitwear industry was already a leader on an international level in terms of exports. Entrepreneurs had business relationships with the most important buying offices, importers, wholesalers, and department stores in Germany and the U.S. The export program was put into effect at this international trade fair specialized in the field, at regular prices and for bulk orders. With the end of competition based on price and a decline in the role played by buying offices and wholesalers, during the 1990s Esma was renamed Modaprima-Esma. It was no longer open only to knitwear, but became an exhibition about global products and specialization in service: just-in-time, seasonal assortments, samples on request, counter-samples and references, scheduled production and personalization.

Etro

Veronica. On becoming responsible for the women’s line, she followed her brother’s footsteps and for the Winter 2003-2004 collection she became a tour operator who uses clothes to create an exciting and nostalgic tourist brochure. The proposed destination is Venice, and the collection wants to be a synthesis that starts with Marco Polo and ends with the Third Millennium. It is a journey through memory, an “all-included” package with Casanova’s damasked jackets, patchworks inspired by Harlequin, bodices with whalebones, a bag with Carnival masks, and the Golden Lion of the Film Festival transformed into a shoulder bag.

Esposito

Ernesto (1952). Shoe designer, born in Naples, where he lives and works. He left school in order to follow his passion for fashion, in particular for shoes, and worked at Russo di Casandrino, a tannery in the great tradition. His style is the antithesis of minimalism. His creative process starts with research into new contrasts and the combination of unusual precious materials, with an almost manic attention to even the smallest detail.

El Charro

Italian brand known especially for leather goods. It had a good piece of the market in the 1980s, offering a country-western urban style with echoes of the Native American Indians: boots, belts with big buckles, jeans decorated with glass beads, heavy jackets in velvet, and jackets with fringes. The brand belongs to a company in Lombardy owned by Giorgio Caravatti, CMF Trading. and has been presented at both Pitti Immagine Uomo and the Salon Mediterraneo in Barcelona. Together with the Benelux countries, Portugal, the Middle East, and Central America, Spain is one of the most important markets for El Charro. The colors, from ecru and beige to walnut and anthracite grey, are never gaudy or showy.
In addition to involvement in car racing and volleyball, sponsorship at the end of the 1990s and the beginning of the new millennium is connected to tourism and leisure time. After the opening of the tourist resort “Hotelito Desconocido” in Mexico, and of Charro Cafés in Rome, Milan, and Modena, comes the opening of the Charro Village in Sharm el Skeik.

Esclusa

Manuel (1952). Catalan photographer. Learning the profession in his father’s studio, he moved to Barcelona in 1975 and began to teach. In 1976, with Joan Fontcuberta and Tony Catany, he founded Gruppo Alabern, with the goal of helping to renew the language of photography. In the second half of the 1970s, he entered fashion photography, working almost exclusively for the magazine Ya Moda, before later devoting himself completely to artistic production.

Ecomoda

A movement in favor of fashions that are compatible with the environment, from the fabrics and dyes that are used to conditions in the workplace. It is sponsored by Legambiente. The first results came in 1994, when about ten companies at the first Exhibition of Ecologic Clothing and Textiles, held in Milan at the Museum of Science and Technology, showed how it is possible to combine environmental concerns with quality and good design. The influence was soon felt and it created new followers among both consumers and researchers. In 1995, Ecomoda published the research of the Allergology Institute at Florence University. In a sample of 20,000 people, 10% were affected by allergic dermatitis due to contact with textile dyes. In 1996, it offered the Eco-Label brand in Europe for environmentally-friendly products and started a public-awareness campaign calling attention to the exploitation of third-world workers. In 1997, it signed an agreement with the labor union Filtea-Cgil in order to promote healthy conditions in the workplace. In 1998, the movement launched an iridescent fiber, a kind of plant silk, obtained from the urticaceous plant Rami, whose cultivation requires a high degree of manual labor.
As part of an exhibit called In The Mood, conceived by Li Edelkoort for Pitti Immagine Filati 2001, for the first time in Europe, Group Lineapiù launched a thread made of ecologic viscose under the Eco-Label brand. All the production processes comply with ecologic standards. Even the outer packaging is eco-compatible.