Swiss brand of shoes. It dominates the industry, with 6 factories in Switzerland, 2 in France, 1 in England and an extensive distribution network throughout Europe. The brand is proud of being able to combine mass production with great craftsmanship. The company was established by Carl Franz Bally in 1851 in Schönenwerd. Fifty years later it expanded to France and, by the 1930s the company had 56 shops in Paris and the rrest of the country. By 1965 there were 240 Bally shops in 50 foreign countries. In 1978 the firm was taken over by the Swiss holding company Oherlikon Bürhle. In the early 1990s, Bally entered the clothing market, although shoes remain the core business, with about 9 million pairs produced each year.
The managers of the brand don’t worry about making a sensation or shocking people at the fashion shows, or about top models presenting their shoes. No, they care only about what is important, which means sales. The shoes are manufactured in leather that is so beautiful and soft as to feel like fabric. They are best appreciated from up close because of the cut, the weave, the folds, and other signs of skilled craftsmanship. It is fashion meant to be worn, a “clean” elegance which starts from below because, let us not forget, Bally is above all a giant in footwear.
The Texas Pacific Group (TPG) acquires the company from Oherlikon Bürhle.
As a result, Scott Fellows is appointed creative director, the first step toward a relaunch as a luxury brand with global distribution.
Bally celebrates 150 years of business and opens a shop in Berlin.