Asprey

English jeweller’s shop located at a famous address, 165-169 New Bond Street, known not only by the people of London but by everyone who loves the Anglo-Saxon style. Its history began more than 200 years ago, making its début with a refined Collection of luxury goods, especially articles in leather and art objects. Later on it moved to silverware, porcelain serving sets, precision time pieces, and jewellery. Its readiness to create any kind of object upon request — “It can be done” is the motto of Edward Asprey — led the firm to work with jewellery especially. Asprey’s special pride is its long relationship with the royal family, starting with the first patent received in 1862 from Queen Victoria, in addition to a very prestigious clientele among which number princes, maharajas, politicians, diplomats, and show business celebrities. Overseas, the brand had by 1984 already gained a rather respectable address: 725 Fifth Avenue in New York. In 1986 Asprey joined the group of sponsors for Ferrari in the Formula One racing championship, creating a Collection of accessories in gold, silver and enamel, distinguished by mythological references to Ferraris.
The jewellery shop, already taken over in 1995 by Jefri Bolkiah, brother of the Sultan of Brunei, is merged with its competitor Garrard for the sum of 100 million pounds. Asprey & Garrard was thus born.
The Asprey necklace (diamonds and pearls) worn by Lady Diana in her last public appearance, was sent to auction for charity, with a floor of $500,000.
Tommy Hilfiger purchases Asprey & Garrard from Brunei Investment Group.
Agreement with the business giant LVMH for cooperation in the jewellery market.
End of the agreement, the two companies go their separate ways.