Arianna

Italian monthly published by Mondadori from 1957 to 1973. Starting with its first issue, published in April with Rosanna Armani on the cover, Arianna tried to focus on a readership of young women mostly out on their own and independent of their family. The magazine was one of several innovative editorial initiatives by Mondadori, of which the weekly Epoca was the centerpiece. It was also part of a comprehensive redesign undertaken in order to confront strong competition from the magazines published by Rizzoli. Lamberto Sechi was the founder and director of the magazine, and later would be the director of Panorama. Gianni Baldi became his successor. After a period of moderate success, sales began to drop. The crisis was irreversible and in a sense the magazine practically disappeared, as due to a total restyling the magazine returned to the newsstands with a completely different layout under the name Cosmopolitan-Arianna as a large-format paper taking a teasing look at the moderate areas of feminism.