English magazine of news and men’s fashion, Arena was founded in London in 1986 by Nick Logan, the very clever inventor of The Face. Logan sensed that a new audience had formed: young urban males with excellent jobs, a lot of money and a desire for the latest trends. Adopting the popular and well-tested editorial model of the women’s magazines, he offered articles about fashion, culture, cinema, travel and a bit of news.
Top photographers and a winning graphic completed the picture of the Arena. During the 1990s the magazine was updated and became a bit New Age, more spiritual and more thoughtful about the world, but without dropping its fundamentally consumer orientation.