Arena
14 June 2021
English magazine of news and men’s fashion, Arena was founded in London in 1986 by Nick Logan, the very clever inventor of The Face. Logan sensed that a new audience had formed: young urban males with excellent jobs, a lot of money and a desire for the latest trends. Adopting the popular and well-tested editorial model of the women’s magazines, he offered articles about fashion, culture, cinema, travel and a bit of news.
Top photographers and a winning graphic completed the picture of the Arena. During the 1990s the magazine was updated and became a bit New Age, more spiritual and more thoughtful about the world, but without dropping its fundamentally consumer orientation.
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