Anteprima

Italian brand of prêt-à-porter fashion. It is part of Sidefame Italia, a company belonging to the Fenix Group in Hong Kong. All the Collections are coordinated by the Japanese designer Izumi Ogino. It sells 60% of its production in the Far East, where it has 26 single-brand stores. In Europe, it has shops in Paris and Milan. The firm opened a single-brand store in Milan, at corso Como, 9. Anteprima entered the new century paying particular attention to accessories. Its top product is the wirebag line, unique bags made of PVC.
The consolidation of the market in the Far East, with three cities having a total of 15 Anteprima points-of-sale: Tokyo (7), Hong Kong (5) and Taipei (3).