Anny Fan began her career in the finance field until she became a fashion blogger followed by more than 5 million followers on Weibo. She collaborates with European designers including Louis Vuitton, Hermès, Chanel, Bottega Veneta, Prada and Miu Miu. Moreover, with her experience in the field of e-commerce and oriental culture, she deals with consulting for Western brands that enter the very competitive landscape of Chinese luxury fashion. Major fashion houses request her collaboration in order to reach Chinese consumers.

Chinese influencer Anny Fan Chinese influencer Anny Fan



After earning a degree in finance from Tongji University in China, Anny Fan started working in the bank in the public relations department.

In 2010 she opened her personal blog on the Chinese platform Sina Weibo. Her digital adventure began with sharing news, describing the outfits worn by celebrities and posting photos daily.

Anny Fan began to take an interest in European and American fashion as well as Eastern fashion, thus establishing her positioning early on and continuing to win over many fans.

In 2014, with the rise of the Chinese platform WeChat, Anny Fan opened her own personal account. In 2015 she decided to leave her job in a bank and to start working as a full-time influencer and fashion blogger, gradually creating a team of 15 people.

Without free access to Facebook, Instagram or Twitter, China’s digital landscape is unavoidably different. The debut of Anny Fan’s success in the Chinese territory is in fact thanks to Weibo, WeChat and video applications such as TikTok, Meipai and Huoshan.

After a first nomination at the InStyle Icon Awards in 2017, she was further awarded by the British Fashion Council as one of the most influential Chinese bloggers. During the Fashion Awards in 2018 organized in collaboration with Swarovski, she was nominated among the young creative talents, attracting the attention of experts in the sector also in 2019 and 2020.

Anny Fan, Marco Bizzarri and Caroline Rush at the British Fashion Awards Anny Fan, Marco Bizzarri and Caroline Rush at the British Fashion Awards

She collaborated with several brands of the caliber of Louis Vuitton, Fendi, Chanel, Hermès, Miu Miu and Bottega Veneta.


Anny Fan claims to have two styles in stark contrast to each other. One is masculine: long flared trousers and very bold looks. The other is a bon-ton style: she loves wearing elegant dresses and clothes with floral patterns.

She likes to feel comfortable with what she’s wearing, in fact she would never give up wearing her favourite sweatpants when traveling by plane. She owns several ones of Loro Piana and Fendi.

Her busy life as an influencer doesn’t leave her much time for shopping. Precisely for this reason, she took advantage of the fashion week to make her best purchases. She is a big fan of the Celine brand, every time she has the opportunity to visit Paris for some fashion show she buys at least 10 pieces.

At the same time, she defines herself as a leading online shopping expert. The tight deadlines make her an extremely efficient buyer, capable of buying up to 30 items in an hour. Among her favourite online shops there are: Moda Operandi, Net-a-Porter and Matches Fashion.

Her Style

Fan, who now lives between New York and Shanghai, is achieving international success. She is currently represented by The Society Management agency, based in Manhattan, which also oversees the careers of Adriana Lima, Liu Wen and Kendall Jenner.  

To date, she boasts about 48,000 followers on Instagram and 5.5 million followers on the Weibo platform (the Chinese equivalent of twitter).

The influencer, model and stylist Fan is a regular front row attendant at fashion weeks around the world. She recently participated in those of Michael Kors, Tibi and Toru Burch in New York and that of Gucci in Milan. 


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