Anna

Italian women’s weekly published by Rizzoli. It was started in 1984 from a radical restyling of Annabella, a famous magazine which that suffered a deep crisis at the end of the 1970s. Its troubles were evident in the rapid succession of six editors-in-chief in less than ten years: Benedetto Mosca, Paolo Occhipinti, Luciana Omicini, Maria Venturi, Willy Molco, and Carla Gabetti. In December 1989, another terrible year for the weekly, sales of Anna hit 215,000 copies, their lowest ever. In that year the editorship was given to Mirella Pallotti, who oversaw another restyling of form and content. The magazine became more like the latest version of Grazia, a competing weekly published by Mondadori, with more space for culture and news. Sales began to rise again and reached 367,000 copies in 1992. Then, starting in 1995, there was a new decline, and the editorship was entrusted to Edvige Bernasconi, who had been successful at Donna Moderna, published by Mondadori. With her, sales returned to more than 300,000 copies.
The editorship passes from Edvige Bernasconi to Rosellina Salemi, formerly deputy-editor for news.