Agenzia per la Moda

Public limited-liability company established in Rome in May 1998. The Chamber of Commerce owns 75% and the city of Rome 25%. It has its premises in the very historic center of the city in Piazza Montecitorio. Sofia Loren is the honorary president and the managing director is Mauro Muccio. Its purpose is to re-establish Rome as a center of couture on a national and international level. It was in fact in Rome that many of the country’s griffes began. And the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) was established in Rome in June 1958. Agenzia per la Moda and the Chamber of Commerce cooperate in the organization of exhibitions and cultural events connected to the world of high fashion and, twice a year, in January and July, to the main fashion shows.
The d├ębut of AltaRoma, fashion event conceived by the Agenzia to become a focal point for emerging young designers. Funded by a group of high level sponsors, the event takes place in the Parco della Musica Auditorium and is accompanied by a series of exhibitions on artistic themes.
After the resignation of Andrea Mondello, the new president of AltaRoma is Stefano Dominella. Mondello left after leading the company in the direction of privatization.
AltaRoma is held for the second time, at the Temple of Hadrian and the Parco della Musica Auditorium.