Agent Provocateur

English brand of underwear, started with the opening of the Agent Provocateur shop in London in December 1994 by Joseph Corre (1967), the son of the designer Vivienne Westwood, and Serena Rees (1968). They offer a line of lingerie characterized by eroticism and exhibitionism. Provocation is the leitmotiv of the two designers. Their first publicity campaign used the slogan “The week of fashion is dead, this is the week of passion”.
Opening of the new Los Angeles boutique on Melrose Place.
The perfume created by Azzi Picktall and launched on the English market the August before receives the FiFi Award as best new woman’s fragrance.
After shops on Broadwick Street and Pont Street, a third London boutique opens in Royal Exchange.
On the occasion of the release of the Collection 40 LIC of songs by the Rolling Stones, the lingerie brand launches an underwear and beachwear line with a logo displaying the large tongue created by Andy Warhol for Mick Jagger and his group.