ABOAH, ADWOA

Aboah Adwoa, from the catwalk to activism in favour of the weak

Aboah Adwoa (1992) is a British model and activist of Ghanaian origin. Her mother, Camilla Lowther, is the founder of the UK CLM brand. Her younger sister, Kesewa, poses with her for an advertising campaign for H&M.

Slender physique and androgynous beauty. Shaved hair and a face dotted with freckles: these are the traits that distinguish Adwoa from the typical conventional attractiveness.

She is very demanded on the catwalks all over the world, she walks the catwalk in New York for Marc Jacobs and DKNY and in Milan for Fendi. But her commitment as an activist allowed her to reach a wide audience and become the cover girl for Vogue‘s December 2015 issue, photographed by Tim Walker

Aboah, the face of Calvin Klein’s advertising campaign

The model wearing a Calvin Klein dress at the 2017 Met Gala

In 2016 she was the face for the  Calvin Klein spring/summer underwear advertising campaign, with Kendrick Lamar, Kendall Jenner and Justin Bieber. In the same year she wore a dress signed by the label on the Manus X Machina Met Gala red carpet. A long dress made with 134 thousand sequins, dyed exclusively by hand in a midnight blue shade. Over 850 hours of work were needed to make it, of which 550 hours exclusively for the embroidery.

THE GURLS TALK project

In 2015, Aboah founded an Instagram account, Gurls Talk, to support her feminist battles (primarily right to abortion and migration): it’s a medium for raising public awareness on very specific issues in which women are victims of abuse and injustice. Over the years, this project has become more and more authoritative, therefore it has been developed on podcasts and also activated outside the web. In 2019, riding the wave of success, Gurls Talk x Made to Play was created in collaboration with Nike, which offers scholarships and mentoring to 17 young athletes from all over the world.

THE MODEL AND ACTIVIST CAREER 

In 2018 Aboah was inserted in the list of the 50 best models by the models.com website. In the same year, she took part in Revlon’s PhotoReady Insta-Filter™ Foundation advertising. Moreover, Meghan Duchess of Sussex, in the role of guest editor of the British Vogue magazine, chose her with other fourteen girls for the cover of the magazine.

In 2020, for the first time, Powerlist included her among the 100 most influential Britons of African and Afro-Caribbean descent. In 2021 she was named “global activist” by Rimmel London.