Adam

Men’s fashion magazine launched in France in 1925. A year later it referred to itself as the “magazine of rue de la Paix.” At the time, that street was the symbol for luxury in Paris. For reasons of good taste, it urged caution in the embrace of innovation and oddities. Taken over in 1960 by Condé Nast, it had several ups and downs, changed its name twice (Nouvel Adam and Men Adam) and in 1973 closed for good.