Loris (1927). Italian jewellery designer and fashion entrepreneur, born in Mantua. His father boasted of being from an ancient line of goldsmiths in Sicily. He abandoned the study of engineering in Turin to take his first steps in the world of jewellery. In 1960 he began an association with Mila Nutrizio Schön founding the Mila Schön griffe, a great business and creative success. In 1978, in Fino Mornasco, he founded Schontess, a company which designs and produces fine fabrics, manufactures ties and foulards, and also works under contract for third parties. In the mid 1980s he sold his shares in Schön to a Japanese group. In 1985 he was appointed president of the Camera della Moda (Chamber of Fashion), a post that he held for six years, during which time he transformed the steps of Trinità dei Monti in Rome into an Italian fashion runway for worldwide evening telecasts. In the same period he devoted himself to the brand carrying his own name which produces ready-to-wear. He opened shops that carry only his own brand in Milan and Porto Cervo, while continuing to create his own line of jewellery. The town of Vicenza dedicated a retrospective show to him as part of the exhibition Orogemma.