Mabitex

Founded in 1963, it produced men’s trousers “with a tailored and sporting feel” and later women’s trousers, which were becoming increasingly popular in contemporary fashion. Currently, the company produces about 1,000 pairs a day. In 1973 it opened a factory at Roreto di Cherasco. Although trousers remain its core product, since 1986 it has broadened its outlook with the brands Nick Name and Vestium Officina, designed by Luca Rejnero, who changed the logo to V-o for the Fall-Winter 1999-2000 Collection. The company has 1200 shops globally.