K-Swiss

Line of shoes and sportswear created in 1966 thanks to an idea by the brothers Art and Ernest Brunner, Swiss Olympic skiers who moved to California and became tennis players. The first product (later reproposed, was the Classic, the company’s best-selling article) was a tennis shoe made entirely in leather, originally in white. It had an external rubber sole, a strengthened toe and five leather straps on the sides. In 1999 the brothers set up a clothing line. K-Swiss also produces two other shoe lines: laceless Royal Elastics, and National Geographic, under license from the National Geographic Society.