Haerter

Elsa (1909-1995). German photographer. She worked especially in Italy. She was the first to set fashion in exotic places. Born in Rottwell, Germany, she attended the Academy of Fine Arts and studied graphics with Willy Baumeister, a follower of the Bauhaus. At the age of 20, selling sketches to a costume company, she moved to Paris and earned her living by selling fashion articles and sketches to German magazines. In 1941 she moved to Italy where she started a long collaboration with the weekly Grazia, writing about fashion and photographing it with a style, which aimed to describe clothing beyond the setting of the image.