Ecko

American company making urban clothing and sportswear. It was established in 1993 by Marc Ecko, one of the most important figures in the spread of hip-hop fashion among young people. That fashion came out of Afro-American neighborhoods in New York in the 1970s. At first connected to sports, especially skateboarding, today it is the focal point of a global lifestyle that tries to bring together urban youth and their suburban counterparts. The rapper Eminem has helped arouse international interest in the brand.