Y.M.C.

(You Must Create) English young fashion label. Created in London in 1996 by Fraser Moss (1966) and Jimmy Collins (1967). Neither studied fashion, but they both have experience working in the business: Moss worked for French Connection and subsequently launched the label Komodo; Collins was an apprentice to Vivienne Westwood before opening his own shop, Professor Head. Together they have created a modern unisex line, designed to be easily assimilated into their customers’ wardrobes. The label’s name is taken from a phrase by the American industrial designer Raymond Loewy: “You must create your own style.” In 1999 they won the British Streetstyle Designers of the Year award.
&Quad;The brand opened a shop in London’s Conduit Street, but this closed shortly after to make way for Boutique B. Other outlets were opened in Regent Street and Cardiff, Wales.
&Quad;In 2000 they created the Mini Millennium Capsule Collection in collaboration with the artist Andy Jordan, who creates clothes by making holes in cloth and embroidering around them. Y.M.C contributed to the T-“shirt club organized by the rock band The Avalanches. The label produced a limited edition of 100 T-“shirts, designed with the Australian Natalie Wood. They are sold on the internet and the proceeds go towards the NSPCC, an association for the protection of children.

Yak

A kind of ox that lives more than 4,000 meters up on the slopes of the Himalayas. Its undercoat is used to produce yarn with similar properties to cashmere and camel hair, which is used for luxury knitwear and very fine, light and warm blankets.

Yamamoto

Kansai (1944). Japanese designer. After a degree at Nippon University, he worked for Junko Koshino. In 1971 he showed his first Collection in London and in 1974 in Paris, where he was praised for his innovation. Before closing his business, he was involved in various big art and fashion projects.

Yamamoto

Yohji (1943). Japanese designer born in Tokyo. From the beginning his fashion has been characterized not only by inspiration and creativity, but also by intelligence and discipline. He started off in women’s ready-to-wear with his Y’s label in 1972 after studying at the University of Keio and gaining a diploma from the Bunka Gakuen Institute fashion course. He displayed his designs in Tokyo in 1977, and four years later left the Japanese capital which he sees as “dominated by the common sense of a boring bourgeoisie.” He decided to make a start in Paris, where he arrived, with Rei Kawakubo of Comme des GarĀµons, with the declared intention of revolutionizing the rules of Western fashion. His Collection shocked fashion insiders, and the trade press referred to it as “post-atomic fashion”: the clothes, made with indiscriminate cuts and big rips, brought to mind the threat of atomic war. In 1983, also on the Paris runways and still working with Kawakubo, his refined Pauperism Collection caught the media’s attention for its lyricism, but above all it signaled the start of the influence of Eastern aesthetics on European fashion. His deconstructivism was the starting point for the new generation of fashion designers who, from the mid-1980s, rewrote the canons of European fashion. His research into fabrics (he mixes technological fibers with natural materials so that they look worn-in) led him to experiment with a highly innovative formal purism that earned him the title of “master” from his colleagues. In 1997, paying homage to the tradition of Dior and Chanel, he showed a Collection that borrowed from the past without looking dated. Whilst still showing his women’s and men’s Collections in Paris, he worked in a building-atelier in the center of Tokyo helped by his mother, who had been a dressmaker and his first teacher. He has over 300 employees. In 1989 the film director Wim Wenders documented his work in the film Notebook on Cities and Clothes. In 1996 he took part in the Florence Biennale Il tempo e la moda (Time and Fashion), contributing to the exhibition New Persona e New Universe. In an interview for Elle in 1999 he said: “Style is the art of mixing, of showing off and governing aesthetically the things you love. As for myself, I like to pair designer chic with things I find at the flea market. Choice is our ultimate freedom. Wearing certain designers’ clothes is like changing your life. When somebody tells me: ‘Yohji, I’d love to wear your clothes,’ I reply ‘Be careful, do not be so sure of yourself. It’s not that simple.'”
&Quad;1998. As part of the celebrations for the 25th anniversary of the Tanztheater Wuppertal Pina Bausch, Yamamoto was asked to design the set for the meeting between several karate masters and the company’s dancers.
&Quad;2001, Fall. A wedding dress by Yamamoto was featured in the Radical Fashion exhibition at the Victoria & Albert Museum in London, where 50 dresses by nine of the most eccentric and exuberant designers were displayed.
&Quad;2002, July. Yamamoto was appointed creative director of Adidas Sport Style. The line, previously called Equipment, specializes in sport fashion; the Collection consists of 50 men’s items, as many again for women, and a line of accessories. Before taking up the position, the Japanese designer worked with Adidas Originals for three seasons: the shoes he designed became best sellers, notching up an estimated 500 million euros in sales. He increased his work with Adidas, creating a ready-to-wear line called Y3, which was completed in October 2002 and presented at Pitti Uomo the following January.
&Quad;2003, Spring. The launch of a range of clothing designed by Yamamoto in about 290 outlets of the Japanese chain Muji.
&Quad;2003, July. Yamamoto decided to show his Spring-Summer 2003 ready-to-wear Collection in July rather than October, ideally bringing it closer to haute couture, which traditionally shows in that period. His decision was motivated by a desire to keep his distance from the overcrowding during the ready-to-wear fashion week.

Yantony

A legendary figure in the world of footwear. Of Eastern origin, he opened an atelier in Paris at the beginning of the 1900s that produced footwear famous and coveted for both the elegance of its lines and its exquisite craftsmanship.

Yardley

English brand of fragrances, with over two centuries of history and success. Its renowned lavender fragrance was launched in 1910, when the company (founded by Lord William Yardley in 1770) was the one of the leading soap manufacturers in England and France. In the last three decades of the 20th century, the company, whose products are distributed in 150 countries, changed ownership three times, first acquired by British American Tobacco, then the Beecham Group, and finally by the American Wasserstein Perella Group.

Yarmak

Helen. Russian designer of furs. She was born in Kiev, but lives and works in Moscow in a building that bears her name. Here she produces her designs for the boutiques of Tverskaja Street and Kadasevskaja Embankment, and for her showroom on Fifth Avenue. Avid for luxury, she has a passion for sable. She is an active member of the New York Academy of Sciences and a member of the French Academy of Architecture and Design. She was named businesswoman of the year in 2000 by the International Association of Businesswomen in Washington. Eclectic, she also designs collectable jewelry and shawls, made of sable interwoven with gold and embroidered with natural pearls, inspired by dresses worn by the Tsarinas. She loves antique fabrics.