Oxus

Italian brand of designer bags, conceived by Raphael Mamet and made using the experience of master leather craftsmen from Gru.P. Italia, a company specialized in producing fine leather goods for famous brands. Oxus is one of the main companies operating in the field, with a head office in Milan and a factory in Salzano. Oxus designs are small, strong pouches with a sculptural quality, that take the shape of their content.

Ocelot

A fur obtained from the ocelot, a South American wild cat. This valuable and rare fur has a yellow background covered with dark oblong patches.

Olcese

Alessandra (1960). Fashion show director. A law graduate, she moved to London where she studied for a diplomatic career. She stumbled across the fashion world by chance: “At the time I was doing odd jobs just to make a living,” she recounted. Then, after running Giuliano Fujiwara’s press office and working in Franca Soncini’s PR office, in 1997 she founded a company called Random to organize fashion shows and events. The business was a success and her clients now include many important and well-established names such as Bluemarine, Max Mara, Sportmax, Alessandro Dell’Acqua, Antonio Berardi, Salvatore Ferragamo, and La Perla. She organizes a total of fifty fashion shows a year around the world.

Orlon

Trade name for one of the first acrylic fibers, invented by Dupont in the 1950s and noted for its soft handle and lightweight warmth. Because of this, and because it is machine washable, it is often mixed or substituted for wool in knitwear.

Outerbridge

Paul (1896-1958). Photographer from New York. He studied anatomy and aesthetics at the Art Student League, photography at the Clarence White School, and sculpture with Alexander Archipenko. At the same time he worked as an illustrator, painter, and set designer. In 1925 he moved to Paris where he opened his own photographic studio, joining Man Ray and Hoyningen Huene’s artistic circle. He moved to Berlin and then London, but in 1929 he returns to New York, where he workd for various important fashion magazines such as Vogue and Harper’s Bazaar. In 1943 he moved to California where he developed an interest in portraiture and reportage. Although he only held one exhibition and published one book in his lifetime, his work was rediscovered and re-evaluated in the 1980s with numerous exhibitions (including one in San Francisco and one at the Photokina in Cologne) and two monographs.

Oreste Boggio Casero

Manufacturer of fine and extra fine fabrics in pure wool, cashmere, silk, and linen. It was founded in 1972 in Cerreto Castello (Biella) by Oreste Boggio Casero, an experienced project manager for major wool industry manufacturers. Seventy percent of output is exported to the USA, the Middle East, and Europe.
&Quad;2000. The Biella-based manufacturer created Mythos Super 180’s, a 14.5 micron wool fabric, so fine as to be comparable to cashmere.

Outlet

Big trading spaces selling designer remainders, samples, unsold or excess stock, and previous seasons’ collections at reduced prices, with reductions from 20% to 70%. Outlets originated and spread rapidly in the USA (there are over 300), and are now slowly multiplying across Europe (there are currently 70, but its likely that the number will double over the next few years). The concept is “cheap and chic,” allowing the public to dress in designer labels without spending a fortune. The first Italian outlets usually only sold single labels at factory outlets in city suburbs (Aspesi in Legnano, Fratelli Rossetti in Parabiago, Lario 1898 in Cirimido, Samsonite in Corsico, Tacchini in Caltignaga near Novara, Superga and Siport in Segrate, Fila in Biella, Prada in Tuscany, Antonio Fusco in Corsico). Others such as Coccinelle, Fenegrò, Etro, and Larusmiani are sold at stores in city centres, similar to the label’s boutiques, but at cheaper prices. In the 1990s, they began following the American and French model, with big multi-store outlets bringing together different well-known designer labels, ranging from menswear, womenswear and children’s fashion to sportswear, footwear, bags and luggage, lingerie, swimwear, and sunglasses. The first southern European outlet opened in Mendrisio, Canton Ticino on November 4, 1995. Foxtown has very modern architecture, with various buildings spread over different levels; it includes a casino and has expanded from 9 to 130 shops selling a total of 200 labels. It is very popular, with 50% of its profits made at weekends. The American company McArthurGlen opened the Serravalle Scrivia Designer Outlet just a few kilometers from the Milan-Genoa motorway exit on September 7, 2000. It is in the middle of the countryside and is laid out like a small village with boutiques and cafés lining the streets. Luca De Ambrosis Ortigara is McArthurGlen’s managing director for Italy. Baa McArthurGlen and Fingen are continuously expanding their trading activities, going from 60 to 120 outlets and planning the opening of 15 more. They opened another designer outlet along the Via Pontina in Castelromano in October 2003, with 20,000 square meters selling 95 prestigious labels. They aim to repeat the success of Serravalle, which brought in 118 million euros and had 7 million visitors in 2002. In 2004 they opened a third outlet near Florence and in 2005 another near Padua. Outlets have become the new distribution channel of the third millennium, using industrial trading strategies to sell designer labels at lower prices whilst maintaining their prestigious image. In an interview with Corriere della Sera (12 May 2003), Luca Bastagli, managing director of the most important outlet group, says of the four new outlets to be opened in Santhià, Modena, Rome, and Molfetta in Puglia: “They will be proper life-centers like the American ones, with restaurants, and spaces for leisure and entertainment.”

Organzine

Light fabric, made using two more more twisted threads of organize silk yarn. It is similar to muslin, but is more compact and robust and not as soft. In the second half of the 1950s, Emilio Pucci, who was always ready to experiment with fabrics, launched a new silk organzine jersey to make colorful T-“shirts and dresses, that were popular for their versatility, wearability, and resistance to creasing.

Onyx

Italian designer label devoted entirely to teenage fashion. It has 21 stores in Italy, and is best known for its T-“shirts and vest-tops. Onyx has recently developed a “total look” approach to the market, producing jeans, tracksuits, and sport shoes, and a range of beachwear which includes swimsuits, flip-flops, and sarongs. Onyx’s philosophy is based on the freedom to experiment with clothes, thereby capturing young trends and appealing to the young’s tastes. Onyx’s accessories, shoes, and sunglasses and are very sought after by young people. At present Onyx has about ten flagship stores, a network of about 2,000 European customers, and a dynamic branch in Barcelona which always keeps its finger on the fashion pulse. There are two main collections: Onyx and Onyx Jeans, which is famous for adding a touch of vintage to its creations to appeal to the latest generations. Apart from its vast range of accessories (shoes, bags, belts, hats, scarves, and costume jewelry), Onyx also has a line of sunglasses produced by De Rigo. The revolutionary hi-tech Onyx stores are dynamic and entertaining, offering interactive spaces where people can read, listen to music, watch television, and surf the net, as well as shop.