Omsa

Mame Omsa

The Origin

Omsa was born in the 1950’s and since the beginning it has been delivering to women positively. A smooth walk based on high values: quality of the materials yarns, elegance, sensibility and fashion. Omsa has become a unique point of reference in the world of women.

Omsa has been the first brand to have the basics of elegance, seduction and femininity. The attention to the market and the constant technologic research have come to life in the new collection of products such as leggings and high-performing styles such as the new seamless tights. Omsa has built its name all around the world, together with its unique Italian style.

Development

 Omsa increased its diffusion in a particular way. From its origins in Italy, Omsa has gained a primary role on the main world markets, mainly in Russia. From Italy to Europe, from USA to Asia, Omsa calls to the women of the world as its new audience.

Omsa, entered the Goldenlady Company in 1992 which transformed all its production chain. By means of cutting edge technologies the Group has become one of the most dynamic organizations in the European hosiery industry. With a significant number of production plants in Italy, Europe and in particular in Eastern Europe, Omsa is a leading company in the mass retail channel, and in retail and wholesale distribution. In order to meet the requirements of the different countries and of the different distribution channels, Omsa has diversified its production and developed a wide selection of collections, from affordable high quality lines to more refined items in micro-fibre, all at prices that make them competitive. Omsa strives to take care of women in every moment of their day, thus offering classic and fashion collections, as well as articles perfect for sports.

Communication

 Omsa has been one of the first Italian companies to believe that communication is a means for success. From “Carosello” in the Sixties with the famous Kesslers’ legs to the advertising campaign “How many women in you?” In 2002/2004. Omsa knows its audience too well: between the consumer and the brand there is a feeling described by the same femininity, sincerity and freedom, authenticity and uniqueness.

Finance

Omsa is owned by the Goldenlady Group, a market leader in Italy with a share of 35% and a key player in all major European markets including France, Germany, Spain and England, through its subsidiaries and sales agencies. A key position is held in Russia and in Eastern Europe (especially Ukraine, Belarus, Poland and Slovakia) thanks to a local distribution network that has established the Group’s products as symbols of Italian elegance. Also in the US market, the Golden Lady Company has been able to achieve a dominant role.

The Group closed 2016 with a turnover of around 200 million euros with a drop from the previous year which closed at around 280 million euros.

Mame Omsa
Goldenlady Group Chairman Nerino Grassi. The company that owns Omsa.

Current Situation

The Group today boasts of 13 production sites located in Italy, United States and Serbia, with an overall production of 400 million tights per year, distributed in 70 countries worldwide. The moving of its production to especially Serbia created an unwanted controversy for the company.

Nerino Grassi is the Chairman of the Group and the headquarters are located in Castiglione delle Stiviere (Mantova), Italy.

 

 

Oxus

Italian brand of designer bags, conceived by Raphael Mamet and made using the experience of master leather craftsmen from Gru.P. Italia, a company specialized in producing fine leather goods for famous brands. Oxus is one of the main companies operating in the field, with a head office in Milan and a factory in Salzano. Oxus designs are small, strong pouches with a sculptural quality, that take the shape of their content.

Ocelot

A fur obtained from the ocelot, a South American wild cat. This valuable and rare fur has a yellow background covered with dark oblong patches.

Olcese

Alessandra (1960). Fashion show director. A law graduate, she moved to London where she studied for a diplomatic career. She stumbled across the fashion world by chance: “At the time I was doing odd jobs just to make a living,” she recounted. Then, after running Giuliano Fujiwara’s press office and working in Franca Soncini’s PR office, in 1997 she founded a company called Random to organize fashion shows and events. The business was a success and her clients now include many important and well-established names such as Bluemarine, Max Mara, Sportmax, Alessandro Dell’Acqua, Antonio Berardi, Salvatore Ferragamo, and La Perla. She organizes a total of fifty fashion shows a year around the world.

Orlon

Trade name for one of the first acrylic fibers, invented by Dupont in the 1950s and noted for its soft handle and lightweight warmth. Because of this, and because it is machine washable, it is often mixed or substituted for wool in knitwear.

Outerbridge

Paul (1896-1958). Photographer from New York. He studied anatomy and aesthetics at the Art Student League, photography at the Clarence White School, and sculpture with Alexander Archipenko. At the same time he worked as an illustrator, painter, and set designer. In 1925 he moved to Paris where he opened his own photographic studio, joining Man Ray and Hoyningen Huene’s artistic circle. He moved to Berlin and then London, but in 1929 he returns to New York, where he workd for various important fashion magazines such as Vogue and Harper’s Bazaar. In 1943 he moved to California where he developed an interest in portraiture and reportage. Although he only held one exhibition and published one book in his lifetime, his work was rediscovered and re-evaluated in the 1980s with numerous exhibitions (including one in San Francisco and one at the Photokina in Cologne) and two monographs.

Oreste Boggio Casero

Manufacturer of fine and extra fine fabrics in pure wool, cashmere, silk, and linen. It was founded in 1972 in Cerreto Castello (Biella) by Oreste Boggio Casero, an experienced project manager for major wool industry manufacturers. Seventy percent of output is exported to the USA, the Middle East, and Europe.
&Quad;2000. The Biella-based manufacturer created Mythos Super 180’s, a 14.5 micron wool fabric, so fine as to be comparable to cashmere.

Outlet

Big trading spaces selling designer remainders, samples, unsold or excess stock, and previous seasons’ collections at reduced prices, with reductions from 20% to 70%. Outlets originated and spread rapidly in the USA (there are over 300), and are now slowly multiplying across Europe (there are currently 70, but its likely that the number will double over the next few years). The concept is “cheap and chic,” allowing the public to dress in designer labels without spending a fortune. The first Italian outlets usually only sold single labels at factory outlets in city suburbs (Aspesi in Legnano, Fratelli Rossetti in Parabiago, Lario 1898 in Cirimido, Samsonite in Corsico, Tacchini in Caltignaga near Novara, Superga and Siport in Segrate, Fila in Biella, Prada in Tuscany, Antonio Fusco in Corsico). Others such as Coccinelle, Fenegrò, Etro, and Larusmiani are sold at stores in city centres, similar to the label’s boutiques, but at cheaper prices. In the 1990s, they began following the American and French model, with big multi-store outlets bringing together different well-known designer labels, ranging from menswear, womenswear and children’s fashion to sportswear, footwear, bags and luggage, lingerie, swimwear, and sunglasses. The first southern European outlet opened in Mendrisio, Canton Ticino on November 4, 1995. Foxtown has very modern architecture, with various buildings spread over different levels; it includes a casino and has expanded from 9 to 130 shops selling a total of 200 labels. It is very popular, with 50% of its profits made at weekends. The American company McArthurGlen opened the Serravalle Scrivia Designer Outlet just a few kilometers from the Milan-Genoa motorway exit on September 7, 2000. It is in the middle of the countryside and is laid out like a small village with boutiques and cafés lining the streets. Luca De Ambrosis Ortigara is McArthurGlen’s managing director for Italy. Baa McArthurGlen and Fingen are continuously expanding their trading activities, going from 60 to 120 outlets and planning the opening of 15 more. They opened another designer outlet along the Via Pontina in Castelromano in October 2003, with 20,000 square meters selling 95 prestigious labels. They aim to repeat the success of Serravalle, which brought in 118 million euros and had 7 million visitors in 2002. In 2004 they opened a third outlet near Florence and in 2005 another near Padua. Outlets have become the new distribution channel of the third millennium, using industrial trading strategies to sell designer labels at lower prices whilst maintaining their prestigious image. In an interview with Corriere della Sera (12 May 2003), Luca Bastagli, managing director of the most important outlet group, says of the four new outlets to be opened in Santhià, Modena, Rome, and Molfetta in Puglia: “They will be proper life-centers like the American ones, with restaurants, and spaces for leisure and entertainment.”

Organzine

Light fabric, made using two more more twisted threads of organize silk yarn. It is similar to muslin, but is more compact and robust and not as soft. In the second half of the 1950s, Emilio Pucci, who was always ready to experiment with fabrics, launched a new silk organzine jersey to make colorful T-“shirts and dresses, that were popular for their versatility, wearability, and resistance to creasing.