Line of shoes and sportswear created in 1966 thanks to an idea by the brothers Art and Ernest Brunner, Swiss Olympic skiers who moved to California and became tennis players. The first product (later reproposed, was the Classic, the company’s best-selling article) was a tennis shoe made entirely in leather, originally in white. It had an external rubber sole, a strengthened toe and five leather straps on the sides. In 1999 the brothers set up a clothing line. K-Swiss also produces two other shoe lines: laceless Royal Elastics, and National Geographic, under license from the National Geographic Society.
The trademark K-WAY is owned by the Italian company BasicNet S.p.A.
It was first used for a short raincoat made of nylon created in 1961 in France, Pas-de-Calais.
During the 1980s, all youngsters had a K-way. Small in size, it was slipped on over the head; the trademark is now used to identify a line of small hooded raincoats. It can be folded into a sort of pocket and fastened around the waist with an elastic strap”.
Gemma (1954). American designer. Born in Korea, now a naturalized American, she creates clothes mainly for a woman engaged in work. Her models are practical and comfortable without surrendering to a touch of sensuality. Her purpose is to combine classic elements with unexpected eccentric details, all without compromising the garments’ wearability.
Bill (1942). American designer. Born and grew up in New York. He established the Raphael company in the multicultural climate of Brooklyn in 1970. In the course of a decade the company has sold the value of more than 30 million dollars through Collections of women and men’s wear and sportswear. The business has found space to expand. The Bill Kaiserman label became a licensee of international brands such as Van Gils in the Netherlands. His talent has been acknowledged with various awards, among which are three Coty Awards and the Best Designers of America. In the 1980s he arrived in Milan and, while his brand’s fame grew in Europe, Asia, and the USA, he developed his business with international companies such as Mitsuie and Kashiyama. Italy honored him with a knighthood. In the early 1990s he returned to the United States where he developed new licenses with companies such as Hartz&Co, Format, and Mondo. He also designed new Collections for Avirex and created a revolutionary fabric covering. Furthermore he launched Skins, a new street style clothing line for men and women.
French brand of ready-to-wear fashion. Created in 1993 by Joelle Grossi, a designer from Aix-en-Provence in France. She learned the profession in her parents’ boutique and by working for Lacoste. She designed a romantic fashion in the simplicity imposed by the ritual wardrobe of men.
Trendy shoes and Made in Italy fashion for a high level target. Present in the market since 1952 when Giacomo Rossi, founder of the company, opened a production plant in Alseno, between Parma and Piacenza. Today as well as the trendy Kallisté Collection and the young line Key-té, it produces Etro and Daniela Jasoni. It has single brand boutiques in Paris and Milan.
Robert (1893-1953). American designer and costume designer. Fashion designer for Lucille Ltd., he had several actresses among his clients and thus entered the world of cinema. In 1933 the President of the Columbia, Harry Cohn, entrusted him with the costume department of the movie company, with the precise task of better characterizing his stars. Kalloch carried out this task perfectly, designing elegant costumes for Barbara Stanwyck (The Bitter Tea of General Yen), Claudette Colbert (It Happened One Night), and Irene Dunne. A decade later, he quit Columbia for MGM, where he dressed Judy Garland and Hedy Lamarr. His last movie was in 1948 with Mirna Loy in The House of Dreams.