Caractère
Italian brand of prêt-à-porter. It was established in 1990, but the manufacturing company, Vestebene, had already been operating for 35 years as an internal division of the Miroglio Group of Alba, whose origins go back to 1884. The brand, which designs neat and linear women’s clothes, is distributed throughout Europe, with single-brand boutiques in the most fashionable towns.
The web-site of Caractère receives an award in Cannes on the occasion of the 48th International Festival of Advertising. The result of a collaboration with Q-Turn, the creative workshop of Quam-Narum, the site offers a narrative-sensory path made of images, sound, and noises about the new Autumn-Winter 2001 Collection.
Opening of the first boutique in Moscow.
A new look is given to the Milan boutique for its reopening: sycamore wood and, on the polished floor, the ancient sediment of shells. The brand is distributed in 5 countries through corner shops in Selfridges, Harrod’s, and Galeries Lafayette, and through multi-brand stores. For the Miroglio Group, whose 2001 turnover was €824 million (divided between Vestebene and the Division of Fabric and Yarn), Caractère continues to represent the best.
The opening in Verona, on the very central via Mazzini, of the 13th boutique. In July, another new store opens in Palermo. The 2002 turnover is more than €50 million.