A.P.C.

Atelier de Production et de Création, acronym adopted by the designer Jean Touitou (Tunis, 1951). After completing his studies in history and linguistics, fields far away from fashion, he chose fashion and was hired by Kenzo and Agnès B. He made his début with this brand in 1987 and favored a low profile. He became known for the skilled cut of his tailoring, exclusive fabrics, and a taste for historical references. He prefers a basic, minimalist and rigorous style. It is precise in a pure way, with workmanship that can be appreciated only from close up and to which the runways cannot do justice. The atelier also busies itself with things that have nothing to do with fashion, including the production of olive oil. In 1995 he launched his own record company producing, for example, discs by Sofia Coppola and Marc Jacobs. Six years later, he invested in a DVD film by Zoe Cassavetes. In the A.P.C. mail order catalogue, which benefits from the work of Eley Kishimoto and Jessica Ogden, he offers clothes by Anna Sui and Martine Sitbon. Touitou has three boutiques in Paris, one in London and four in Japan.
&Quad;1991. The first boutique in Japan and, the following year, another in New York, in Soho. The launch of the mail order catalog. After the opening of a boutique in Paris in the 6th Arrondissement, he also begins to sell on the Internet.
&Quad;1998. He arrives in London where he produces several music compilations.
&Quad;2002. Opening of the second store in Tokyo, in the Harajuku neighbourhood, popular with people under 20.